The farm was born in the early 1900s by Alessandrello Luigi, the first generation who became passionate about our land and transmitted this dedication to the following generations. Today in its fourth generation, Giuseppe and Simone Alessandrello are always flanked by their father Luigi. Each generation has brought a push to innovate by adapting to the needs of the market. Today the company extends over 15 hectares of high-tech protected crops.


Four generations and continuous innovation have led today to the creation of the Fruo brand. Highly specialized in aubergines and peppers, our farm takes advantage of the best technologies in the field, to guarantee quality and continuity to our customers throughout Italy and Europe.


Fruo products are the result of the passion and effort of a highly specialised team.

An appropriate academic and working training of a close-knit staff allows today to reach a common goal, to bring the best possible product on the tables.

Luigi Alessandrello

Technical Manager

Simone Alessandrello

Human Resources Manager

Dott. Giuseppe Alessandrello

Commercial Manager

Dott.ssa Cavallaro Adriana


Dott.ssa Celia Maria Tardio Rodriguez